| Summary: | 碩士 === 國立臺南藝術大學 === 博物館學與古物維護研究所 === 106 === Currently, the special exhibition in Taiwan gradually increases in quantity, with a tendency to broaden exhibition themes. In particular, audiences make beeline for cartoon, animation and fashion exhibitions. Popular topics such as "Ghibli" and "Minions" are mushrooming everywhere. Under the circumstances, the exhibition types and quality in museum have changed greatly. Some art, culture, history and educational exhibition's box offices are not falling behind cartoon, animation and fashion exhibitions. In the meantime, many alternative spaces have stood out as a new trend in the modern society. These spaces are more flexible and expedient, provoking visitors with new issues.
The researcher used secondary data of exhibition themes, space and methods to find out that exhibition space has become a key reason for visitors to make their decisions whether they would like to go to a certain exhibition or not. Therefore, this dissertation discussed animation exhibition phenomenon in contemporary popular culture and the transformation of the exhibition space in Taiwan. Furthermore, the research also tried to look for the reasons for visitors if they want to visit to the exhibition.
The research first analyzed animation exhibitions in Taiwan from 2000 to 2018, to investigate the development in museum, art museum and alternative space in recent years. It is therefore concluded that among them, the major destinations in the south of Taiwan are the Kaohsiung Museum of Fine Arts, the National Science and Technology Museum and the Pier-2 Art Center, all in Kaohsiung City. Then through cross examination data collected from in-depth interviews and questionnaire survey, the researcher investigated the relationship between animation exhibition and exhibition space. As a result, "space" indirectly affects the visitor's choice for animation exhibition place. Although the animation exhibition in museums still retains the educational role, because of the diversity of competitors, museums have gradually moved to market-oriented and pay more attention to visitor's demands. To sum up, the arrival of animation exhibitions not only influenced the nature of exhibition culture, but also changed visitor's needs. It has led to the popularization of exhibitions in Taiwan in the new century.
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