The Relationship between the Brand Image of Sports Shoes and the Willingness to Purchase– An Exploratory Study in Hsinchu Area
碩士 === 中華大學 === 工業管理學系 === 107 === In recent years, fitness and sport become more and more popular among people worldwide to make them healthy. Population of loving fitness and sport is getting increasing year by year. As we can see, streams of loving sport love to participate various of marathons w...
Main Authors: | CHANG, YUN-HSUAN, 張筠萱 |
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Other Authors: | WANG, MING-LANG |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/755u22 |
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