A Study on Campers’ Campsite Attributes, Camping Experience Preferences, Past camping Experiences and Campsite Choice Intention

• Main Authors: LIN,YAN-CHEN, 林演宸
• Other Authors: YANG,WEN-TSANN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9e3hc2

碩士 === 逢甲大學 === 建設碩士在職學位學程 === 107 === Abstract People who are living in the urban areas would like to go into the nature for outdoor recreational activities and camping has become a trend of this kind. In recent years, in order to meet the demands of camping activities, campsites are booming in the rural or countryside areas. Inspite of the legal problem, the management problems are derseved to be emphasized. Based on the supply-demand rules of the market, the campsite managers need to understand the needs of the campers in order to offer the supply. This study investigated the needs of campers with different social economic backgrounds based on their campsite attribute preferences, camping experience preferences, past camping experiences and campsite choice intentions. On-line survey was used to collect data by snowball sampling approach and consequently ended up with 354 valid questionnaires. SPSS statistical methods were used for data analyses to examine the study hypotheses. The study results were presented as the followings. 1.The reliability tests were applied to variables including: campsite attribute preferences, camping experience preferences, past camping experiences and the results showed that they all gained a reliability of Cronbach’s alpha value greater than 0.7, which menat the variables of all the three kinds were reliable. Then, exploratory factor analysis method was applied to gain factors of each kind of questions and ended up first with 2 factors for campsite attributes preferences, including: “resources of facilities and services” and “traffic and landscape spots”; secondly, 3 factors for camping experience preferences, including: “leisure and fun experiences”, “natural environment experiences” and “inspiration of learning experiences”; finally, 3 factors for the past camping experiences, including: “facilities aspect”, “services aspect” and “natural resources aspect”. As to the campsite choice intention, only one factor was gained due to only 3 questions. 2.There were significant differences in campsite attributes preferences for the factor of facilities and services resources when the genders and residence were different; There were significant differences in some of the camping experience preferences factors when genders and education levels were different; There were significant differences in 3 factors of the past camping experiences when education levels were different. 3.In the mutual relationship analyses for the factors of campsite attributes preferences, camping experiences preferences, past camping experiences and campsite choice intentions, respectively. Except factors between campsite attribute preferences for traffic and landscape spot factor and camping experience preference for leisure and fun experience factor, all the rest factors showed different levels of significantly positive relationships among those factors. 4.In terms of campsite management, the campsite attributes should be focused on the provision of natural environment experiences as the first priority; while the campsite attribute of “traffic and landscape spot’ may enhance campers’ inspiration of learning experiences and may have high significant relationship with the past camping experiences of “natural resources” factor. According to the study results and discussions, some suggestions were presented for the references of the campsite managers in their campsite operations; meanwhile there are some future study issues also to be presented for interesting researchers to continue relevant studies.