The Influence of Fitness Instructor's Endorsement Credibility on Client's Intention to Purchase Sporting Goods with Brand Image as the Moderating Variable
碩士 === 輔仁大學 === 體育學系碩士班 === 107 === The purpose of this study were to investigate fitness instructors’ endorsement credibility on clients’ purchasing intention of respective sporting goods and to examine the moderating effect of brand image. Fitness class clients of the New Taipei City Xin Zhuang Ci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7a7rtf |