The Influence of Storytelling Marketing, Regulatory Focus, and Word-of-mouth Marketing on the Advertising Effectiveness in Social Media – Facebook Posts.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 107 === The purpose of this study is to discuss the influence of storytelling marketing (narrative/non-narrative), regulatory focus (promotional focus/ prevention focus) and word-of-mouth marketing (high/low) on the advertising effectiveness of the Facebook posts....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hgq374 |