Study on the Online Community Management of Fu Jen Catholic University Student Clubs: the Social Marketing Perspective
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 107 === The aim of this study is to examine the online community platform management by members of university clubs. By using social marketing development strategies as the theoretical framework combined with participant observation and in-depth interview as the ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g65ppy |