A Preliminary Study of Social Media Application on Live Stream of Internet Celebrities
碩士 === 玄奘大學 === 傳播學院碩士班 === 107 === With the advance of Internet technology, people have gradually changed their living habits including social interaction patterns and ways of receiving messages. In 2016, it was called the Live Broadcast of Year and is the mainstream function for Internet celebriti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4y4n3n |
| Summary: | 碩士 === 玄奘大學 === 傳播學院碩士班 === 107 === With the advance of Internet technology, people have gradually changed their living habits including social interaction patterns and ways of receiving messages. In 2016, it was called the Live Broadcast of Year and is the mainstream function for Internet celebrities to share their daily life experience and hot topic viewpoints to gather their fans. It is a lucrative business after becoming a household name. As a result of the booming business it leads to many people to join forces.
The purpose of this study is to better understand how to become a successful Internet celebrity. You have to possess the qualities of what a necessary qualification is for this job, how to run the business and the blueprints of planners with the qualitative research approach based on both the in-depth interview and the focus group taken from Internet celebrities and their popular fans.
The results found that the interaction between the Internet celebrities and their fans matters because fans will feel concerns and attentions from the Internet celebrities responding promptly.
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