| Summary: | 碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === Under the impact of the declining birthrate, how does the National Primary School adjust its marketing strategy in response to the current situation, and what is the satisfaction of the parents of the small and medium-sized schools on the school marketing strategy after the development of different characteristic curriculum plans in each school? The purpose of this study was to investigate the relationship between school marketing, featured courses, parental involvement, and parental satisfaction in Linkou National Primary School, Linkou District, New Taipei City. This study also analyzed the differences in school marketing, featured courses, parental involvement, and parental satisfaction among parents with different background variables. After collecting the relevant literature and understanding the research direction, the research structure and the Google Forms Questionnaire were developed. The research subjects were the parents of the students of the students of Linkou National Primary School in Linkou District, New Taipei City in the 107th academic year. The total sample was 328, research tools. For SPSS software.
The study found that: (1) interactive marketing is showing significant parental satisfaction. (2) External marketing is positively affecting parental satisfaction and (3) Parental involvement is positively affecting parental satisfaction.
The results of this study are based on literature review and empirical research. The conclusions of the study have been provided as described above, providing reference for faculty members at the teaching site and future research.
|
|---|
