| Summary: | 碩士 === 高苑科技大學 === 經營管理研究所 === 107 === This study aims to study the marketing strategy and effectiveness of the naval air force maintenance unit in the Zuoying District of Kaohsiung City, and analyze the differences between the marketing strategy and the effectiveness of the recruitment of naval air force maintenance units in different background variables The relationship between the marketing strategy of the naval air force maintenance unit in Zuoying District and the effectiveness of recruiting.
This study uses a questionnaire survey method to study the following (including the the upper) personnel of the Navy Air Force Maintenance Unit in 2018 The raw data was analyzed by descriptive statistics, independent sample T-test, one-way analysis of variance, Pearson Product-moment, the correlation and other aspects of statistical analysis were collected and discussed. The results of the study were as follows:
一、he overall marketing strategy and recruitment effectiveness of the personnel of the Naval
Aviation Force Repair Unit are moderate, with "salary and welfare" as the highest marketing strategy, and the recruitment effect is the highest with "characteristic traffic".
二、On the overall marketing strategy and facet, there was no significant difference in the
gender, age, education, family economy, marriage and so on among the volunteers,
except that there were some significant differences between different classes.
三、On the overall recruitment effect and facet, there was no significant difference in
volunteer service personnel in different sex, age, family economy, marriage, etc., except
for the academic qualifications and class showing some significant differences.
四、There is a high positive correlation between the marketing strategy of the Naval Aviation
Force Repair Unit and the effectiveness of the recruitment, and the Representative has a
positive correlation.
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