The Influences of Internal Marketing on Organizational Citizenship Behavior:the Mediating Role of Person-Organization Fit
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 107 === Internal marketing is a topic that has been widely studied in recent years. The focus is on the use of marketing executives to meet the needs of employees and employees, and the triangular structure of service marketing to enhance employee identification and ac...
Main Authors: | YANG, KUO-CHOU, 楊國洲 |
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Other Authors: | CHU, HSIAO-PING |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/h2apcx |
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