A Study of Traveling Motivation,Experiential Marketing and Revisiting Intention-A Case Study of Ribbon Museum
碩士 === 康寧大學 === 企業管理研究所 === 107 === The purpose of this study was to explore the relationship between traveling motivation, experiential marketing and revisiting intention.By utilizing convenience sampling, a questionnaire survey was conducted in Ribbon Museum. 420 valid questionnaires were collecte...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/cp3u7e |