The Influences of Brand Relationship Quality and Product Quality on Brand Attitude and Loyalty: The Moderating Role of Sporting Types
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === With the stability of the overall economic environment, the popularization of the concept of universal health, and the continuous improvement of the sports atmosphere, the expenditure on sports consumption has also increased year by year. However, among many...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/647jrv |