Research on the Development Strategy for Video Advertising Creativity in the Era of Fragmentation
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === In the era of fragmentation, consumers’ viewing habit has been changed completely. Consumers can now access to video ads’ contents from all kind of devices. In this research, we are exploring what has been changed in the content of video ads, how the crea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q75h6m |