| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === The history of Taiwan's interior design industry has been more than half a century
ago. Even so, in today's fast changing information technology, most of the marketing
management of the interior design has not kept pace with the times, and design
companies that integrate various types of marketing and marketing strategies to
integrate their marketing strategies are even rarer. This study divides the current media
marketing operations of interior design into “paid media”, “e arn ed media” and “owned
media” and the current phenomenon of peer social media marketing operations. And
from the sampling, for the current mainstream social network sites in Taiwan: Facebook,
Instagram, Youtube, the performance and marketing content of their own media are
summarized and analyzed, and in conjunction with the official website traffic and site
links, trying to infer customers’ experience path for the online marketing sales funnel.
This study takes the content based digital community platform Facebook fan page as
the core, observes the interaction between content marketing and fans in the community,
and supplements the Instagram and Youtube contextual social media platform to observe
the marketing and the interaction between these platforms.
According to this study, the content marketing in social media of Taiwan's interior
design lacks the information content of customer value and the decision making content
that can help potential customers to eliminate selection barriers, and the three ty pes of
self media platforms are generally unbalanced, indicating that interior design industry
still has a lot of room for improvement in social media marketing. The researcher
explores the best ways to manage the marketing and marketing strategies of the interior
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design industry, and look forward to providing a better way to discover precisely and
design industry, and look forward to providing a better way to discover precisely and develop potential customers.develop potential customers.
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