Taiwan e-payment Users Growth Strategy Based on AARRR Model

• Main Authors: Cheng, Yi-Ching, 鄭伊晴
• Other Authors: Chiu, Yi-Chia
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7z58zz

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Since 2015, Mobile Payment Year of Taiwan, financial supervisory commission formulated a policy about third party payment. There are many companies dedicate to promoting the mobile payment service to users, stores and others partners by user subsidy, celebrity endorsement and cross-industry alliance. The firms are gradually building the platform business model especially for Taiwan. In the growing process of the platform, the companies should lower the entry barriers to acquire users. To make users keep use the platforms they provided, they design the mechanism of reward points and multiple level of service. To analyze the top three mobile payment companies, LINE Pay, JKOS Pay and O’Pay, this study concludes the multiple promotion content in every AARRR stages. In the conclusion, there are three key points about the promotion content and three advices for who want to build a mobile payment platform company.