| Summary: | 碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === In recent years, Taipei City government has enacted the government-led urban renewal plan to drive the renewal of Taipei. Urban renewal plans initiated by private sector before often faced difficulties such as conflict of interest between construction companies and residents. However, on the basis of public sector, government-led urban renewal plans can offer the public service of various departments to the residents.
This study discusses the difference between the difficulties the government-led urban renewal and urban renewal initiated by private sector encounter, applies PZB Model to investigate the service gaps in the government-led urban renewal from the perspective of both the city official and the residents, and provides suggestion as a reference for the future improvement by the public sector.
This study utilizes case study method and collects data by compiling literature reviews. Given the existing literature reviews lack studies of government-led urban renewal difficulties, this study analyzes difficulties of urban renewal initiated by private sector as the framework to design protocol and the information from the interview of the related employees and residents in the on-going and finished government-led urban renewal projects.
The study identifies 3 key differences of the difficulties between the government-led urban renewal cases and the ones initiated by private sector. First, the change of senior personnel in the city government triggered the residents’ distrust against other parties and obstructed government-led urban renewal plans from executing. Second, the excessive commitment from the politicians improperly heightened the residents’ expectation. Third, the passiveness residents toward the issue due to their belief that the government should lead the whole urban renewal project. The change of senior personnel in city government is the major factor causing service quality gaps, and the official’s response to the urban renewal news is an important consideration for the residents. This study suggests city government set a platform for discussing and exchanging opinions. As a result, the chiefs of village would be informed of the planned schedule for the renewal project and initiate conversations with the residents. The study also suggests city government train the successors of senior governors to minimize the impact caused by any future change of senior personnel of the city government.
Considering the existing literature reviews lack discussion upon difficulties the government-led urban renewal projects deal with, the study focus on the difference of difficulties between government-led urban renewal and urban renewal initiated by private sector. Existing literature reviews do not assess the urban renewal projects with the operating management perspective either, the study sets the tone for the service gaps in government-led urban renewal in the aspect of service quality and ultimately offers solutions that foster successful cooperation between parties in urban renewal project by considering the viewpoints of political successors and engaging the residents in the urban renewal cases for the public sector.
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