A study of the motivations of the purchase of genuine luxury bags and of counterfeit luxury bags

碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 107 === The purpose of this study was to examine the consumers’ behavior of purchasing genuine and counterfeit luxury bags. Additionally, this study indicated that consumers’ purchase behavior toward luxury bags are affected by purchase motivation—conspicuou...

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Bibliographic Details
Main Authors: Kung, Hui-Ni, 宮橞霓
Other Authors: Kuo, Cheng
Format: Others
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s5685p