Research on Consumers’ Purchase Intention for Using Consumer Empowerment Theory-Take MR. SESAME for Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 107 === The aim of this study is to explore the relevance and influence among consumer empowerment, consumer involvement, brand trust, product word-of-mouth and consumer purchase intention by using consumer empowerment theory. After questionnaire survey, We col...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5vbcx |