Research on the Relationship between Consumers' Social Status, Green Image, Green Perception Value and Willingness to Stay: A Study of the Green Hotel Accommodation
博士 === 國立暨南國際大學 === 國際企業學系 === 107 === The importance of “green hotel” in tourism trends is becoming more and more important, which is one of the keys to the success of the hotel industry. The intent of consumers to visit environmentally friendly hotels is an important factor because they are in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52e923 |