Research on Motel's Business Strategy and Key Success Factors: A Case Study of a Motel in Taichung

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 107 === Abstract The Chinese people pay more and more attention to the automobile hotel industry, but there are still little researches on the domestic market. In the fiercely competitive environment, small and old auto hotels are closed to business. In o...

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Bibliographic Details
Main Authors: WANG CHENG-YI, 王丞羿
Other Authors: CHEN JIAN-HUNG
Format: Others
Published: 2019
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