Exploring the factors affecting live broadcasters’ behavioral intention of online auction based on the theory of self-determination: The moderating role of perceived behavioral control
碩士 === 國立彰化師範大學 === 資訊管理學系 === 107 === The network is growing rapidly, and with today's social media, anyone can post videos through live streaming services so anyone can watch shows, sell merchandise, and interact closely. The live broadcast service offers many benefits, allowing immediate int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7yvm77 |