Brand Equity and Social Media: An Empirical Study on Indonesia Tourism Destinations
碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === ABSTRACT The purpose of this paper is to study the effects of social media use on the goal of brand equity. This research use schema theory and multidimensional accuracy approach to analogize direct social communication that influences awareness, brand ima...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v2a666 |