Exploring Consumers Intentions and Behaviors of Participating in Boycotting Companies Based on The Theory of Planned Behavior
碩士 === 國立高雄科技大學 === 運籌管理系 === 107 === This study explores the factors of consumer involvement in boycotting the intention and behavior of the enterprise. By using the theory of planned behavior (TPB) as a framework, the data was collected by administering a questionnaire to participants in the aspec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/py3f7f |