| Summary: | 碩士 === 國立高雄科技大學 === 觀光管理系 === 107 === With the emphasis on the promotion of leisure life.Primary School Teachers have a fixed longer vacation and they can arrange foreign travel. Primary School Teachers are potential and important customers for the foreign travel market.
Arranging an overseas trip is not just about travel motivation. travel constraints can also lead to key factors that make travel impossible. A research on travel motivation, travel constraints and travel willingness.For real diagnosis discovery, the researches collect needs the material by the questionnaire survey procedure and analyze these data with the SPSS 22.0 version of coverall software structural equation pattern software to statistics, analyze and discuss.
This research only aims at the primary school teachers in Kaohsiung Qianzhen district., the sampling way picked the purposive sample, total provides 220 official questionnaire, the recycling effective sample is 179, the effective returns-ratio is 85 %.
The results conclude that its travel motivation has a positive impact on travel willingness. On the contrary, travel constraints has a negative impact on travel willingness. Population background variables, with significant differences in travel motivation, travel constraints and travel willingness by age, child, and individual monthly income. How to reduce travel constraints and enhance travel motivation of travel marketing is a topic for the tourism industry.
Keywords：Travel Motivation, Travel Constraints , Travel Willingness ,Primary Teachers
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