Does well perceived corporate social responsibility always lead to high consumers\' purchase intention? An empirical study of Honda Vietnam
碩士 === 國立臺北商業大學 === 國際商務系研究所 === 107 === This study aims to examine whether perceived corporate social responsibility (CSR) can predict motorcycle purchase intention and how brand image mediates this relationship. A quantitative research design focusing on the brand Honda Vietnam and its motorcycle...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kd6rb9 |