| Summary: | 碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 107 === The purpose of our experiment is to investigate the runner participants’ motivation,satisfaction,and willingness to rejoin in another marathon.The participants involved ran in three different marathons. We used convenience sampling to collect 448 samples in 450 questionnaires and 351 effective questionnaires.The recycle rate and the effective rate reach 99.6% and 78.3%.There are five important conclusions in this study. First,majority of the runner participants are categorized as female,married,those between 31 and 40 years old, students in college,employees in the service industry, and those with income between 30,001- 40,000.Second, the participants’ background variable on motivation is significant which can be seen in civil status,age, monthly average income.Third, all the background variables are not significant on satisfaction.Fourth,the participants' background variable on willingness to rejoin in another marathon is significant among married people or those with partners.Fifth,there is a positive correlation among motivation,satisfaction and rejoining another marathon.Sixth,we can see the prediction of willingness to rejoin another marathon from motivation and satisfaction.
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