The Mediation of Perceived Privacy Risk and Price Consciousness for Innovation Retailing : The Case of Augmented Reality
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === This study uses the Structural Equation Modeling Analysis (SEM) to explore the plenty and complete product information provided by physical stores through Augmented Reality (AR) smart glasses, the information quality and the personalization according to the cust...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/p34gsf |