Exploring the Relationship between Impulse Purchase and Repurchase Intention
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 107 === Impulse purchase is a common consumer behavior phenomenon nowadays. However, impulse purchase cannot guarantee the further repurchase. It is important to understand whether consumers are willing to make repurchases after an impulse purchase. External mark...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a7v274 |