The Relationship Between Social Media Marketing Efforts and Loyalty:The Role of Customer Brand Engagement and Variety-seeking
碩士 === 中國文化大學 === 國際貿易學系 === 107 === The purpose of this study is to explore the relationship among social media marketing efforts, consumer brand engagement, consumer loyalty and variety-seeking. We administered surveys via the internet to collect data from 318 consumers who use a social media to f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xuhk8z |