The effect of filial piety priming and product promotion type on compensatory consumption : The mediating effect of guilty feeling.
碩士 === 東吳大學 === 心理學系 === 107 === Abstract The main purpose of this study is to explore the effect of negative emotion and guilty feeling caused by filial piety violation on compensatory consumption. This effect might be important for social oriented Taiwanese, but has not been examined from compensa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9j75u3 |