A Study of Mobilizing Paid Content Business Model for Information Service Provider in Paid Knowledge Era

• Main Authors: LEE, JU-SHAN, 李如珊
• Other Authors: SU, CHIEN-CHOU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/j3a7mr

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === With the development of science and technology, the accessibility of the Internet, and the popularity of mobile devices, traditional media companies have lost lots of readership and suffered from low subscription rate because of free contents; providing paid contents has become one of the most attractive revenue stream with great profit potential. Facing the operational pressure,《The New York Times》 and 《Financial Times》have invested in building up new subscription systems to provide paid contents. In mainland China, with the help of various mobile payment platforms, the surge of providing all kinds of paid contents attracted customers’ attention in 2018-2019. Traditional information service providers, for the purposes of securing market position and ensuring sustaibable development, have to catch up with the trend and quickly adapt themselves to serve their customers with professional contents through new schemes to maintain the longterm relationship with existed customers, to attract new customers, and to stay relevant. Providing paid contents would be the savior, with the widespread acceptance of mobile payment system in mainland China, the mobile phone in the pocket is considered as the best vehicle for delivering paid contents. Taking“company D”, an experienced information service provider focusing on high-tech industries, as an example, the current study utilizes Business Model Canvas (BMC)as the framework to describe the transformation process of company D and to propose possible directions for further development. Results of the current study would be of great help for companies in the information service industry for improving operational efficiency and for strengthening core competencies to continuously meet customers’ needs in the era of paid knowledge.