A Study of the Relationships among Tourists' Tourism Attraction, Place Attachment and Revisit Intentions in Tainan Baihe District

• Main Authors: LIN,CHIA-HSUN, 林佳勳
• Other Authors: 陳慧玲
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/f4jj2r

碩士 === 南臺科技大學 === 休閒事業管理系 === 107 === Over the past years, the villages and towns have intergrated local characteristics, festivals and gourmets into tourism development and that lead to expanding tourism industry in Taiwan. Therefore, the biggest challenges facing tourism destinations include how to build up a cohensive community, stimulate the application of affluent local cultural and natural resources, develop strategies to sustainable tourism and create unique destination features. In this study, we took Bai-Ho, Tainan as our research site and used a questionnaire survey to explore the relationships among visitors’ tourism attraction, place attachment and revisit intentions. A convient sampling method was used to invite visitors to participate at the study and that resulted in a total 308 valid responses. Data collected were analyzed using descriptive statistics, reliability analysis, exploratory factor analysis, t-test, one-way ANOVA analysis and multiple regression analysis. The findings are as the followings: 1. Tourism attraction had significant positive effect on place attachment, with local culture being the more powerful predictor. 2. Tourism sttraction had significant positive effect on revisit intentions, with local culture being the more powerful predictor. 3. Place sttachment had significant positive effect on revisit intentions, with place dependence being the more powerful predictor. 4. Visitors’ tourism attraction significantly differ depending on their personal backgrounds. 5. Visitors’ place attachment significantly differ depending on their personal backgrounds. 6. Visitors’ revisit intentions significantly differ depending on their personal backgrounds.