Study on the Relationship between Experiential Marketing, Brand Image, Customer Satisfaction and Customer Loyalty-Taking Tourist Hotel as an Example
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === In recent years, Taiwan’s industrial structure has been transformed into a service-oriented market. With the「 implementation of the two days off of a week, people’s consumption patterns have become more diversified, which has contributed to the development of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gy2794 |