| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === This research is mainly to discuss the operation situation of the private gas stations in Taiwan. What are the key success factors that enable companies to succeed while facing the shape increases in wages, strict environmental regulations and low margins. The research, first of all, to conduct five-force and SWOT analysis on the case S gas station to understand the overall internal and external environmental analysis of the company. Secondly, to conclude the key success factors for the case S gas station by depth interviews with the representatives of the same trade, as well as the upper, middle and lower petrol station industry chain. The result of the research shows that the case has the following five key success factors in operating the gas station, which are:1.It is a transportation company to join petrol station market by it’s own huge demand.2.Market segmentation, to focus on exploring enterprise customers and developing the diesel market.3.Price advantage, to achieve better profits by maintaining the flexibility of selecting suppliers.4.Service advantage, be able to assist transportation customers controlling fleet’s management system.5. Diversified management, will create more profits by combining with convenience stores and logistics in the future. The Taiwan government will promote electric vehicles policy and regulation in the future however, it will still take some time to plan related packages and regulations. Therefore, this research is quite valuable for company to operate gas station.
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