A Case Study on Innovative Business Model of Kitchenware Supplier : A Case of J Company

• Main Authors: KU, I-CHEN, 古宜臻
• Other Authors: LIAO, SEN-KUEI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/6kq548

碩士 === 國立臺北科技大學 === 經營管理系廚具產業碩士專班 === 107 === The development of Taiwans kitchen utensils industry has developed for more than 50 years. From the first generation of manage to the now mature and increasingly technological development, Taiwans kitchenware industry has been low in the industry, and the market has already gradually saturated, how to create a blue ocean star in a red ocean to create a blue ocean is an important development today. This research paper focuses on the equipment manufacturers in the kitchen industry, how to develop innovative business models, and create a new blue ocean market in Taiwan. The company, which ranks among the top three in the kitchenware industry in Taiwan, has won numerous awards and certifications, and continues to create its own unique business model.