The Study on Business Strategies of Kitchenware Manufacturing - A Case Study of Y Company

• Main Authors: CHEN, CHIA-HUI, 陳佳慧
• Other Authors: LIAO, SEN-KUEI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ubtchk

碩士 === 國立臺北科技大學 === 經營管理系廚具產業碩士專班 === 107 === The blooming development of Taiwan kitchenware industry started from 1960, the industry had been through the brilliant period and also the stock of the financial storm. The market in Taiwan is saturated with time in nowadays, and step to traditional industry. How to make more competitive during this period and make the company be sustainable development, will need the company to know clearly about their core competencies and to stay on top of the new market trend. This dissertation is discussing the situation of Taiwan kitchenware industry by using the literatures and to understanding the business model of the cast study company by in-depth interview. This dissertation analyzed the Taiwan kitchenware industry and the cast study company by using the analyses of PEST, SWOT, whitespace, C2B and Jiugongge, and generalized the business model of the cast study company. Expect the company can create more new products that are multifarious and differentiate. What’s more, to also make good use of their resources and technology, continue to produce the outstanding products.