| Summary: | 碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 107 === In traditional house trading, the house buyers usually take a lot of time to view the house in person, in order to get the complete picture of the house. Because of the development of the internet, more and more people are utilizing the real estate agent website to find suitable houses. Therefore, these real estate companies introducing various new technologies on the website, in order to let house buyers view the room more convenience. Among these technologies, virtual reality (also known as VR) is the most important new trend. With VR to view the rooms, house buyers can experience the pattern of the houses which they choose. As a preliminary house filter, view rooms in virtual reality, not only save a lot of time but also get rid of space constraint. This study focuses on the viewing rooms in VR as a research target to understand the impact of virtual reality on the real estate. This study used quantitative way to combine Unified Theory of Acceptance and Use of Technology for infrastructure and the questionnaires objects are potential house buyers. The empirical results shows that the factors of“performance expectancy”, “effort expectancy”, “social influence” and “facilitating conditions” have positive and significant influence on the behavioral intention of viewing houses in virtual reality.
|
|---|
