The Influence of Facial Mask's WOM - The Role of Product Involvement and Brand Loyalty
碩士 === 國立雲林科技大學 === 應用外語系 === 107 === Word of Mouth (WOM) is a phenomenon that is rapidly burgeoning nowadays. The convenience of online platforms has become an emerging trend among consumers. The prevalence of word of mouth has riveted retailer's attention to concern with this area. Thus, this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ekwp2h |