O2O service experience and its impact on satisfaction and purchase intention: An investigation of traditional tourism agency\'s business operation in the digital era
博士 === 元智大學 === 管理學院博士班 === 107 === Online and offline integration is a new service model in the digital era, it trigger a huge impact on both traditional retailers and e-retailers in travel industry because of significant increase in the service experience. In this study, based on comprehensive cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6uxm8e |