Corporate reputation and strategic performance

The objective of this study is to investigate relationships among various dimensions of corporate reputation and strategic performance. Strategic performance may be considered to be the relationship of the whole organization to its environment. The literature on strategic management has recently foc...

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Bibliographic Details
Main Author: Knipes, Bradford John
Language:ENG
Published: ScholarWorks@UMass Amherst 1988
Subjects:
Online Access:https://scholarworks.umass.edu/dissertations/AAI8822671