Advertising, the gender system: Changing configurations of femininity and masculinity in early advertising in the United States

Early advertising in the U.S. is considered from a critical perspective which understands economic life to be a cultural process. Advertising correlates the world of industrially-produced commodities with crucial social distinctions such as class, race, and, especially, gender. Nineteenth-century, p...

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Bibliographic Details
Main Author: Maxcy, David Joseph
Language:ENG
Published: ScholarWorks@UMass Amherst 1994
Subjects:
Online Access:https://scholarworks.umass.edu/dissertations/AAI9420662