Branded Windows : The Semiotics of a Window Display
The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing comm...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10719 |