Ohjärna neuromarketing : En kvantitativ studie om svenska kommunikatörers inställning till neuromarketing som innovation
This study investigates the extent to which Swedish communications professionals are prepared to use neuromarketing as a market research method. Neuromarketing applies technologies such as magnetic resonance imaging to study the brain's responses to marketing stimuli and is considered capable o...
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| Format: | Others |
| Language: | Swedish |
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2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14348 |