Intersport and their sponsored events - A case study of sponsorship relations

The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and...

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Bibliographic Details
Main Author: Liikamaa, Johanna
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2016
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8481