Intersport and their sponsored events - A case study of sponsorship relations
The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and...
Main Author: | |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2016
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8481 |