Marketing through web 2.0 : How likes, shares and comments can effect organizations

With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their u...

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Bibliographic Details
Main Authors: Lan, Tingsong, Klawitter Petersson, Jonathan
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT 2015
Subjects:
RSS
SEO
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8682