Assessing Youth’s Buying Behaviour towards Sports Shoes

The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In orde...

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Bibliographic Details
Main Author: Srungaram, Narsimha Vamshi Krishna
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1423