STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB
The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1585 |