Adoption of Smart Packaging : Case Study Analysis from retailer’s perspective

Adoption of Smart Packaging : Case Study Analysis from retailer’s perspective

This paper presents the challenges faced by the retailers during the adoption of smart packaging in food packaging industry. The paper introduces three largest food retailers in Sweden, and the problems they faced during the introduction of the adoption of smart packaging technologies packaging. Int...

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Bibliographic Details
Main Authors: Venkatesh, Uma Devi, Alsamuraaiy, Omar Ali Ahmed
Format: Others
Language:English
Published: Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL) 2019
Subjects:
Smart packaging
Packaging
Adoption
Retailers
B2B
Challenges
Innovations
Food industry
Diffusion
Technology
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39224

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39224

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