Factors Influencing the Adoption and Continuance Usage of Social MediaPlatforms among Small new ventures in Sweden
The rise of social media platforms in the modern world of business has shaped how organizations undertaketheir day-to-day business activities. This has in return increasingly attracted several studies on howbusinesses can optimally harness the benefits of social media platforms through adoption and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44579 |