Socially acceptable? : exploring consumer responses to marketing in social media

• Main Author: Colliander, Jonas
• Format: Doctoral Thesis
• Language: English
• Published: Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi 2012
• Subjects: Social media; Consumer responses; Sender origin; Source credibility; Signaling effects; Business studies; Företagsekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930; http://nbn-resolving.de/urn:isbn:978-91-7258-873-8

<p>Diss. Stockholm : Handelshögskolan, 2012</p>